Market Segmentation of Supermarket Floral Customers
نویسندگان
چکیده
منابع مشابه
Supermarket Choice and Supermarket Competition in Market Equilibrium ¤
Multi-store ...rms are common in the retailing industry. Theory suggests that cross-elasticities between stores of the same ...rm enhance market power. To evaluate the importance of this e¤ect in the UK supermarket industry, we estimate a model of consumer choice and expenditure using three data sources: pro...t margins for each chain, a survey of consumer choices, and a data set of store chara...
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ژورنال
عنوان ژورنال: HortScience
سال: 1992
ISSN: 0018-5345,2327-9834
DOI: 10.21273/hortsci.27.5.459